Which term involves communicating with customers about products or services to encourage them to buy?

Which term involves communicating with customers about products or services to encourage them to buy?

• A. Personal selling
• B. Promotion
• C. Advertising
• D. Public relations

Answer: (B)

Communicating with customers about products or services to encourage them to buy is Promotion. This is the broad set of marketing activities designed to inform, persuade, and remind customers about offerings. It encompasses various tools that businesses use to stimulate demand, such as advertising, personal selling, sales promotions, and public relations. The prompt describes the overall goal of promotion—to persuade customers to purchase—so this term best fits. Personal selling is a specific method within promotion, advertising is one form of communication, and public relations focuses more on building a favorable image and relationships rather than directly driving a purchase.

Communicating with customers about products or services to encourage them to buy is Promotion. This is the broad set of marketing activities designed to inform, persuade, and remind customers about offerings. It encompasses various tools that businesses use to stimulate demand, such as advertising, personal selling, sales promotions, and public relations. The prompt describes the overall goal of promotion—to persuade customers to purchase—so this term best fits. Personal selling is a specific method within promotion, advertising is one form of communication, and public relations focuses more on building a favorable image and relationships rather than directly driving a purchase.